# Ideate


Stop staring at a blank page. The Ideation engine analyzes what is working in your niche and generates content concepts tailored to your brand -- complete with hooks, angles, and predicted engagement potential.

## Four Ideation Modes

| Mode | Best For | Description |
|------|----------|-------------|
| **Research** | Deep dives | Enter a topic and get data-backed content ideas based on what is performing well. Uses competitor analysis and trend data. |
| **Brainstorm** | Quick inspiration | Rapid-fire ideas that match your brand voice and audience preferences. Perfect for filling your content calendar fast. |
| **Campaign** | Launches and series | Generate cohesive content batches around a central theme or product. Get a complete campaign with varied angles. |
| **Trends** | Timely content | See what is trending now and get ideas for how your brand can authentically join the conversation. Real-time trend analysis across platforms. |

## How to Use Ideation

1. **Choose Your Mode** -- Select the ideation style that fits your current need.
2. **Enter Your Topic** -- Describe what you want to create content about. Be specific for better results -- "sustainable fashion for Gen Z" works better than just "fashion."
3. **Review and Select** -- The AI generates multiple concepts. Each shows the hook, angle, format suggestion, and why it could perform well.
4. **Send to Creation** -- Click on any idea to automatically start creating content based on that concept. The idea context carries over to the creation tools.

:::tip
Ideas cost just 1 credit each. Generate lots of options and pick the best ones -- it is far more cost-effective than trying to create the perfect piece on the first try.
:::