# Workflow Recipes Workflow recipes are step-by-step guides for common social media tasks. Each recipe tells you what to ask your AI agent (Claude, Cursor, or any MCP client) to accomplish a goal. The agent handles tool calls, data retrieval, and content generation for you. :::note Recipes work best when you have a Brand Profile set up and at least one social account connected. See [Getting Started](/docs/getting-started) to configure these. ::: ## Weekly Content Planning **Goal:** Generate a full week of social media content with optimized posting times. **Estimated credits:** 30-50 | **Time:** ~5 minutes **What to say to your agent:** > "Create a 7-day content plan for my brand. Target YouTube, Instagram, TikTok, and LinkedIn. For each day, give me a topic, format, opening hook, key talking points, call to action, and the best time to post." **Steps the agent will follow:** 1. Load your brand profile to understand your voice, audience, and content pillars 2. Check your past performance data to identify what topics and formats work best 3. Generate content ideas for each day, tailored to each platform 4. Look up optimal posting times based on your historical engagement patterns 5. Compile everything into a structured 7-day plan 6. Save the plan to Assets for review and approval **Tools used:** `get_brand_profile`, `get_performance_insights`, `generate_content`, `get_best_posting_times`, `save_content_plan` --- ## Performance Review **Goal:** Understand what is working, what is not, and what to do next. **Estimated credits:** 10-15 | **Time:** ~3 minutes **What to say to your agent:** > "Analyze my top-performing content from the last 30 days. Show me the top 5 posts, common patterns in what works, optimal posting times, and 5 specific things I should do next week." **Steps the agent will follow:** 1. Pull your analytics data across all connected platforms 2. Identify your top posts by engagement and reach 3. Analyze common patterns (hooks, formats, topics, timing) 4. Spot content gaps -- formats or topics you have not tried 5. Generate a prioritized list of actionable recommendations **Tools used:** `fetch_analytics`, `get_performance_insights`, `get_best_posting_times` --- ## Cross-Platform Repurpose **Goal:** Turn one piece of content into 8-10 pieces across multiple platforms. **Estimated credits:** 40-60 | **Time:** ~5 minutes **What to say to your agent:** > "Take this blog post [paste URL or text] and repurpose it into 5 tweets, 2 LinkedIn posts (one thought-leadership, one story-driven), 1 Instagram caption with hashtags, and 1 TikTok script. Run a quality check on each piece." **Steps the agent will follow:** 1. Extract the key ideas and quotable moments from your source content 2. Load your brand profile to maintain consistent voice across platforms 3. Generate platform-specific variations with appropriate length, tone, and formatting 4. Run a quality score on each piece to ensure it meets your standards 5. Provide character counts and suggested posting times for each piece **Tools used:** `generate_content`, `get_brand_profile`, `quality_check` --- ## Brand Voice Setup **Goal:** Define your brand voice so all generated content stays on-brand. **Estimated credits:** 5-10 | **Time:** ~5 minutes **What to say to your agent:** > "Help me set up a brand voice profile for [your brand name]. I'm in the [your industry] space. Walk me through defining our personality, target audience, tone, key messages, vocabulary, and content pillars." **Steps the agent will follow:** 1. Walk through an interactive questionnaire about your brand 2. Define brand personality traits (3-5 adjectives) 3. Map your target audience (demographics and psychographics) 4. Set your tone spectrum (formal vs. casual, serious vs. playful, technical vs. simple) 5. Establish key messages, on-brand vocabulary, and words to avoid 6. Define 3-5 content pillars (recurring themes) 7. Save the complete profile 8. Generate a sample post to verify the voice sounds right **Tools used:** `save_brand_profile`, `generate_content` :::tip Include your website URL when setting up your brand profile. The AI will analyze your existing content to suggest voice attributes that match your current style. ::: --- ## Content Audit **Goal:** Get a comprehensive health check on your content performance and strategy. **Estimated credits:** 10-20 | **Time:** ~3 minutes **What to say to your agent:** > "Run a full content audit on my account. Check my credit usage, performance trends, top and bottom performers, posting consistency, and brand alignment. Give me a prioritized action list for this week." **Steps the agent will follow:** 1. Check account health (credits, plan tier, usage patterns) 2. Pull performance metrics across all platforms 3. Analyze AI-generated insights and trend data 4. Evaluate posting consistency against recommended cadence 5. Check how well recent content aligns with your brand profile 6. Deliver a structured report with prioritized action items **Tools used:** `get_credit_balance`, `fetch_analytics`, `get_performance_insights`, `get_brand_profile`, `get_best_posting_times` --- ## Viral Content Machine **Goal:** Generate a ready-to-publish video post optimized for maximum engagement. **Estimated credits:** 50-80 | **Time:** ~3 minutes **What to say to your agent:** > "Create a viral-style short video for [platform] about [your niche]. Generate the hook, script, and video, then publish it to my account." **Steps the agent will follow:** 1. Research trending topics in your niche 2. Generate a high-engagement hook and script 3. Create the video using AI video generation 4. Run a quality check to verify engagement potential 5. Publish or schedule to your connected account **Tools used:** `generate_content`, `generate_video`, `quality_check`, `schedule_post` :::warning Video generation uses more credits than text content. Check your balance with `sn credits` before starting. A typical short video costs 50-80 credits. ::: --- ## YouTube Repurposer **Goal:** Extract short-form clips from a YouTube video for cross-platform distribution. **Estimated credits:** 20-40 per clip | **Time:** ~5 minutes **What to say to your agent:** > "Take this YouTube video [paste URL] and create 3 short-form clips for TikTok and Instagram Reels. Pick the most engaging moments and add captions." **Steps the agent will follow:** 1. Fetch the video transcript and metadata 2. Identify the most engaging or quotable segments 3. Generate short-form clips with captions 4. Optimize each clip for the target platform (aspect ratio, length, caption style) 5. Queue clips for review or direct publishing **Tools used:** `scrape_youtube`, `generate_video`, `schedule_post` --- ## Combining Recipes Recipes work even better in sequence. Here is a suggested weekly workflow: 1. **Monday:** Run a **Performance Review** to see what worked last week 2. **Monday:** Use **Weekly Content Planning** to map out the week ahead 3. **Tuesday-Thursday:** Use **Cross-Platform Repurpose** on each day's content to maximize reach 4. **Friday:** Run **Viral Content Machine** for a high-effort weekend post 5. **Monthly:** Run a **Content Audit** to track progress and adjust strategy --- Ready to try this? [Sign up free](https://socialneuron.com) and get 50 free credits to start.